This weekend the Bulldawg team makes its return to Daytona for the superspeedway's second race of the season.  Our team will be there supporting Greg Biffle as he pilots the No.16 Scotch-Brite 3M Ford Fusion around the track.  In addition, we will have our 3M trackside activation unit in the corporate display area sampling 3M products.  Fans can stop by to play games and pick up samples and coupons from Scotch-Brite, Filtrete, Scotch, Post-It, Scotch-Blue, Nexcare, ACE and FUTURO.  Also fans can register to win a 2011 Ford Fiesta at the display!

If you're in Daytona for the races, make a point to stop by the 3M display and see what 3M innovation has to offer!

 

It's been a busy month for the Bulldawg Team.  We started off the month with a great experience at the 2010 Masters Tournament, where we managed a great customer hospitality event.  Then our team was off to Texas Motor Speedway where in addition to our Suave and Hellmann's displays we launched our newest display for 3M.  The 3M display drew in the large crowds all weekend, with 6 brands sampling fans walked away with branded giveaways.  Even though last weekend provided a few new challenges for our team at Talladega when the severe weather blew in, we ended up evacuating the track on Saturday and then coming back on Sunday for a double-header.  On Sunday we re-opened our displays and intercepted those fans who stuck it out. 

To wrap up the month of April our team left for Richmond  for some short track racing on one of the premiere facilities on the circuit.  In Richmond we had our Hellmann's display set-up in the campground and continued the brand-building program by distributing tents, chairs and flags.  Also Jamie McMurray took the wheel of the No.88 Hellmann's Chevy for the 3^rd time and finished 3rd (best finish for Hellmann's of the season). 

The Bulldawg Team is ready for an action packed weekend in Bristol, TN.  We will have three trackside displays at Bristol and Kelly Bires will be piloting the No. 88 Hellmann's Car this weekend in the Nationwide Series.   Let's cheer Kelly on as he makes his debut in the No. 88 Hellmann's car.

If you are out at the track this weekend make sure to visit our TaxSlayer.com and Suave Men displays in the corporate display area.  Also be on the lookout in the campgrounds as our Hellmann's Ambassadors will be roaming the grounds passing out medallions to redeem at the Hellmann's Ultimate Tailgating Trailer for some cool prizes.  The trailer is located in at the Dragway entrance near the fan shuttle pick up and fans are encouraged to visit and spend some time with the Hellmann's Ambassadors.

This past weekend in Atlanta, Suave Men launched their Corporate Display highlighting their new partnership with JR Motorsports and driver Kelly Bires.  The display itself features a kid's corner with a pinewood derby track, a trivia wheel, slot machine and sampling tables.  Along with the display Suave Men also set up sampling in various shower houses at Atlanta, promoting their new 3-1 Men Shampoo, Conditioner and Body Wash. 

 

Be on the lookout for the No.88 Suave Men Chevy at Nashville and Chicagoland this year as Kelly Bires takes the wheel in his first year with JR Motorsports.

  Last weekend Hellmann's launched their new corporate activation display.  This year Hellmann's took a completely new approach and created an "Ultimate Tailgating Trailer" featured in the campgrounds.  Fans are encouraged to visit the trailer and play the Hellmann's Jar knock down game Hellmann's also had brand ambassadors roaming the campgrounds in branded golf carts handing out medallions for fans to redeem at the trailer for some very cool prizes-- Up for grabs  were a Dale Jr. Hellmann's flag, folding chair and even a 10x10 ez-up party tent. 

So race fans if you're planning on attending Bristol the weekend of 3/20 be on the lookout for the Hellmann's Trailer and Brand ambassadors in the campgrounds to win Hellmann's prizes.

 

 

  To kick off their second year in NASCAR, TaxSlayer executed a corporate display, which offered fans the chance to enter a contest to win a custom painted TaxSlayer chopper.  Along with entering the contest, fans could spin a prize wheel for a variety of prizes and even have a photo taken with Bobby Labonte on the TaxSlayer green screen.

 

 

  Nothing beats the season opener at Daytona and this year was action packed.  During the DRIVE4COPD300 NASCAR Nationwide race Dale Jr. piloted the No. 88 Hellmann's Chevy.  The first half of the race was picture perfect; Dale had a solid top 5 car and was contending for the lead.  Then lap 92 hit and a multi-car crash caught Dale Jr. and the No.88 Hellmann's Chevy.  The incident sent the Hellmann's Chevy rolling down the backstretch, destroying the car.  Dale walked away from the wreck uninjured but was forced to settle for a 29^th place finish.

         

 

 

At the Nationwide Season finale in Homestead-Miami Speedway, Kelly Bires took to the track behind the wheel of the No. 5 Ragu Chevy.  This marked Ragu's first primary sponsorship of a Nationwide series car and Kelly's debut with JR Motorsports.  Kelly qualified 24^th and finished 29^th after a late race incident cut down one of his tires.   Overall it was a great learning experience for Kelly who will pilot the No. 88 Chevy next year with the support of Unilever and JR Motorsports.

Also in Vegas this week Hellmann's presented their award for the Hellmann's Real Fan of the Year to Amber Fant at the NASCAR After the Lap event.  Dale Jr. recorded a special video congratulating her that played before she received the award.  In addition to attending the After the Lap event Amber and her guest will attend the NASCAR Sprint Cup Series Banquet and various other activities associated with Champions week.

 

This past weekend in Talladega the team continued with 3M's exit sampling program by handing out a $3 mail- in rebate for Filtrete air filters at the end of the race. Fans were encouraged to purchase a new Filtrete air filter with a 1000 Mircoparticle Performance Rating (MPR) or greater. Filtrete is a leading manufacturer of filters for your indoor air and water.

Also Degree will make its final appearance for this year at the Texas Motor Speedway.  Tune in Saturday at 12:00pm EST and cheer Brad Keselowski and the Degree V12 Chevy to victory.  Also if you are attending the race swing by the Degree corporate display for your free sample of Degree Men V12 Special edition. 

 

This past weekend in Martinsville Vaseline MEN ran its second and last race of the season with Martin Truex Jr. behind the wheel.  The Vaseline MEN team started off strong with a 3^rd place qualifying effort but a late race bump and spin forced the team to settle for a 28^th place finish. 

 

Vaseline MEN also had a presence outside the track in the corporate display area.  The display offered fans the chance to try Vaseline MEN lotion and the Aloe version of Vaseline.  Fans also had the opportunity to spin the trivia wheel and answer a question to win a prize.  Another element for fans was the Tire Changer Challenge were fans could compete against one another.  Last but not least each fan who visited walked away with a sample size of Vaseline MEN Lotion and a coupon to purchase Vaseline the next time they visit the store.

 

The weekend was a huge success with well over 20,000 fans visiting the display on Saturday and Sunday.