Last weekend Hellmann's launched their new corporate activation display.  This year Hellmann's took a completely new approach and created an "Ultimate Tailgating Trailer" featured in the campgrounds.  Fans are encouraged to visit the trailer and play the Hellmann's Jar knock down game Hellmann's also had brand ambassadors roaming the campgrounds in branded golf carts handing out medallions for fans to redeem at the trailer for some very cool prizes-- Up for grabs  were a Dale Jr. Hellmann's flag, folding chair and even a 10x10 ez-up party tent. 

So race fans if you're planning on attending Bristol the weekend of 3/20 be on the lookout for the Hellmann's Trailer and Brand ambassadors in the campgrounds to win Hellmann's prizes.