With up to 6 brands participating in the at-track fan engagement, 3M challenged Bulldawg to create a flexible yet cost-efficient display to provide the 3M Racing brands the opportunity to interact with loyal NASCAR fans.
Bulldawg developed a sectional display with a main stage area flanked by branded activation tents Continue reading
The primary focus for Degree Men was to leverage their racing assets at retail to drive incremental feature and display. The brand also wanted to share the message of the Degree Adrenaline Series with fans and consumers via at-store activation and at-event engagement.
Bulldawg created a 360 degree approach with multiple touch points to include: Continue reading