|
Art Drogue: Sr. V.P. Sales and Customer Development Unilever U.S.
I have worked with Don Marshall, Mickey Nutting and the Bulldawg Marketing
team for several years in my position as Sr. V.P. of Sales and Customer
Development for Unilever in the U.S. We do approximately $10 billion dollars in
sales in a broad range of consumer categories across the Grocery, Mass, Club,
Value, Drug, Convenience and Military Channels. It is important for us to reach
our consumers through a range of vehicles and have found that our NASCAR
programs developed with Bulldawg Marketing have done that. Our return on
invested dollars exceeds not only our hurdle rates but most of our other
consumer vehicles. Bulldawg Marketing has outstanding relationships with NASCAR
and understands how to develop unique programs that fit our brand strategies.
They also know how to drive retail merchandising performance and add significant
value to our investments by delivering strong in-store display activities.
The Bulldawg team has worked very closely with our marketing, consumer
co-marketing and customer teams to develop customer specific programs unique to
our brands, categories, consumers and customers to drive profitable brand
growth. I highly recommend them to any brand looking to develop unique
programs to drive profitable growth.
Nancy Davis: Motorsports Manager for Unilever Best Foods
"The company selected Bulldawg Marketing because of the management team's
established sports marketing successes. Bulldawg Marketing understands how to
grab the attention of NASCAR fans, which helps create opportunities for Unilever
Foods to expand market share within the NASCAR fan base," Davis said. "Their
forward-thinking sports marketing expertise, and reputation for outstanding
service made this an easy decision."
Randy Taylor: Program Manager for 3M Motorsports
“We are participating in our first full season of NASCAR car sponsorship. We
wanted to start out with a bang and Bulldawg was able to provide us with
tremendous products and services. The simulator program that they put together
for us is second to none and the response from our customer base has been
overwhelming. Bulldawg’s attention to detail and their willingness to go above
and beyond to satisfy our requirements has been a blessing for us. When it comes
to service, they are second to none.”
Peter Roe, Business Manager Nemco Motorsports
“No one in our sport does a better job of managing the sponsorship process
from proposal to execution than Bulldawg Marketing. Their formula is no secret
– they allow the team and sponsor to conduct their core business as they know
best, while providing the expertise to extract the maximum exposure value from
the sponsorship program. Of particular note is the unique ability of the
Bulldawg team to meet the demands of sponsors and teams with both precision and
speed, a skill set that is often found lacking in the larger and more cumbersome
agencies. Simply put, Bulldawg is consistently at the top of our list for
corporate and team representation in the sponsorship process.”
Chris Marciani, Senior Account Manager, NASCAR
“Bulldawg Marketing continues to develop and manage cutting edge concepts
that motivate and inspire our 75 million loyal and passionate fans. The entire
Bulldawg team has a deep understanding of our industry which ensures strategic
activation for its clients and our partners.”
|