Bulldawg Marketing was founded in 1999 by four partners bringing together over ninety years of experience and expertise in sales, marketing, sports marketing, and merchandising, as well as continued, successful affiliations with Sports and Corporate America.  Bulldawg’s mission is to leverage our experiences, combined with our values and knowledge to be a “One Stop Shop” full service marketing and entertainment agency.

Using this strategy, Bulldawg began by cultivating the innovative idea that NASCAR’s title sponsor, Winston, could sell racing merchandise, as the teams do, instead of strictly giving away promotional items as they had for over 20 years.  Awarded the license by NASCAR, Bulldawg produced and sold a full line of merchandise and increased sales by over 100% each year and the Winston Cup line became as recognizable as any team wares on the circuit. 

Once fully established, Bulldawg began a proud relationship with Fortune 500 Company Unilever.   Bulldawg negotiated team, race track, hospitality, and PR agreements for some of Unilever’s top brands. More importantly, Bulldawg focused on using NASCAR elements to drive Unilever product sales at retail. By their second year of sponsorship, they became a pioneer of the marketing presence in NASCAR with ground-breaking multi-branded programs with unmatched Return on Investment.

In addition to the above mentioned accomplishments, Bulldawg was awarded the contract to handle licensing and branding of the state of Kentucky in their launch of “Kentucky Unbridled Spirit” to bring notoriety to their beautiful state. Bulldawg has also welcomed accounts like The Coalition to Salute American Heroes, 3M, Williams Foods, and Glaxo Smith Kline.  

The partners at Bulldawg have integrated entertainment into their company portfolio by promoting music artists such as Brooke Morton and Harris-N-Forrest.