Brand to serve as primary sponsor for two events with Kelly Bires and No. 88 Team

MOORESVILLE, N.C. (Feb. 16, 2010) - JR Motorsports announced today the addition of Suave^® Men^TM to its sponsor lineup for 2010, further extending its partnership with Unilever, the brand's parent company.  Suave Men, personal care products designed for men, will serve as primary sponsor of the JR Motorsports No. 88 Chevrolet at Nashville Superspeedway on April 3^rd and Chicagoland Speedway on July 9^th with driver Kelly Bires. Additionally, the brand's logo will receive associate sponsor placement on driver uniforms throughout the season.

"Racing is all about performance - from the success of the team to winning on the track. Suave Men carries those same performance credentials when it comes to the shower, offering guys the right tools to stay clean and fresh," said David Rubin, marketing director for Suave. "We're thrilled to be partnering with a high-performing team like JRM and are excited to welcome Kelly Bires and all fans of NASCAR into the Suave Men family."

Bires joined JR Motorsports last September and is scheduled to drive the No. 88 Chevrolet in 2010.  The 25-year-old Mauston, Wis., native made his first start for the team in the 2009 season finale at Homestead-Miami Speedway.  Bires has had success at Nashville Superspeedway with two top-fives and three top-10s in his last four starts. Bires finished seventh in the NASCAR Nationwide Series race at Chicagoland Speedway last year.

"I'm very excited to be partnering with Suave Men this season, especially at tracks where I've done well," Bires said.  "I know JR Motorsports has enjoyed representing select Unilever brands the past few years, and to bring a new one on board is always cool.  Suave Men is something we can identify with.  I look forward to running the Suave Men Chevrolet at Nashville and Chicagoland, and to promoting it throughout the year to the NASCAR fan base."  

Suave Men joins sister Unilever brands Hellmann's Mayonnaise and Ragu as JR Motorsports partners in 2010. Suave Men addresses the unique hair care needs of men with shampoos and conditioners in clean, masculine scents that deliver outstanding performance for less than the more expensive brands.  New product introductions for 2010 include 32 oz. sizes of Suave Men 3-in-1 Shampoo+Conditioner+Bodywash, Suave Men Deep Cleaning Shampoo and a new look for Suave Men Hair+Body Wash. The lineup is also joined by a newly reformulated Suave Men Dandruff Shampoo. As America's #1 hair care brand, Suave products can be found in half of American households*.

ABOUT SUAVE:

Just like the leading men's salon brands, Suave Men products are designed to get the job done on men's hair but without the salon price tag. New 32 oz. sizes of Suave Men 3-in-1 Shampoo+Conditioner+Bodywash and SuaveMen Deep Cleaning Shampoo will hit shelves February 2010. In March 2010, the new look of Suave Men Hair + Body Wash will be available to consumers.  Also, reformulated SuaveMen Dandruff Shampoo will hit shelves in early 2010. Suave Men has a suggested retail price of $0.97-$3.99 and are available at drug, mass merchandisers, and supermarkets nationwide.

ABOUT UNILEVER:

Unilever's mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products.

In the United States, the portfolio includes major brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 14,000 people in both the United States and Puerto Rico - generating nearly $10 billion in sales in 2007. For more information, visit www.unileverusa.com.

ABOUT JR MOTORSPORTS:

JR Motorsports is the management company and racing operation for Dale Earnhardt Jr., NASCAR's seven-time Most Popular Driver and winner of more than 40 NASCAR-sanctioned races. JR Motorsports competes in multiple racing divisions, including the NASCAR Nationwide Series.  In 2008 JRM enjoyed a breakout season with four Nationwide Series victories between its two teams. The company followed suit with four more wins in 2009.  The JR Motorsports facilities are based out of Mooresville, N.C., and include the JR Nation retail store, Hammerhead Entertainment, and DEJ Realty. For more information on JR Motorsports, visit www.dalejr.com.